SYNECDOCHE

a figure of speech in which a part is made to represent the whole

Lapland’s Santa, Transylvania’s Dracula, Route 66’s Diners, Californian dreamers, the Carribean beaches are widely accepted synecdoches.

Mass tourism encourages millions to seek new worlds but fails to connect the people that it binds. Playing with entrenched preconceptions, this industry reduces culture to a mere part of a whole.

All images shot while on various assignments for tourism related commissions, including magazine articles and marketing campaigns.